You’ll need to keep an eye on how your content is performing and make adjustments based on what you see. In addition to looking at basic metrics like how many visits, shares, and likes your content gets, it’s also important to consider what your audience is actually saying about it. If your content isn’t performing the way you want it to, make changes based on the feedback you get and keep checking for signs of improvement.
It’s about being a valuable resource that the consumer can identify with and trust. Quality content is imperative to any B2C marketing strategy. Engaging Content Marketing builds customer trust in addition to driving traffic and conversions. Although emotions are more likely to drive B2C customers, marketers can easily pull those emotional triggers—and weave in their products/services—through stories targeted to B2B audiences.
Examples include guest-contributed content or guest posts, press mentions, and other PR efforts. However frequently you decide you need to publish to reach your goals, you need to create a schedule and stick to it. This takes commitment, but it’s one of the best ways to build a loyal audience and make your content strategy worthwhile. Publish thought leadership content bylined by your company’s subject matter experts.
Video content has also exploded in recent years as TikTok has become one of the easier and more unique ways to connect with your audience in short and to-the-point videos. Obstructing potential customers’ access to your content seems counterintuitive, but the value of gating content lies in the data you get in exchange. With a gate, you’ll know the moment your dream buyer starts engaging with your content, as well as what they’ve consumed, which can be invaluable insight for the sales team.
Industry Trends Industry deep dives, macro trends, and profiles of fascinating businesses and founders. Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration. Get the latest on new features, product improvements, and other announcements. Make your email content more engaging with personalized suggestions for improvement. Track sales and campaign performance in easy-to-digest reports.
This could result in a loss in revenue and a loss of your ideal prospects to your competitors. Email marketing is one of the most effective ways to share information with potential and past clients, and we will see more of it in the next year. It’s an inexpensive way to reach people who are interested in your services or products. A newsletter is a collection of messages that you regularly send to prospects and customers. You can use newsletters for different purposes, such as sharing industry news, new products, or special offers.
Content that is visually interesting can also grab your audience’s attention. Why Cold Calling Scripts Fail Many salespeople assume that cold callings are dead and don’t work… However, it is not so clear what and how much of your content they want to consume.
So, brace yourself and start putting together unique content. The brand guidelines and editorial guidelines are guardrails for your content team to produce content that is aligned with your brand values and voice at scale. Ensure your brand’s voice, values, and prose are included, but simply having a list of Do’s and Don’ts is a good starting point.
For example, KPIs for brand awareness could include site traffic, media followers, subscription sign-ups, or customer mentions. Video tutorials — People watch an average of 19 hours of video online per week, and when it comes to learning about products and services, 69% revealed that video was their go-to. This is because video is a quick and easy way to digest a wealth of information, and is a powerful way to connect with potential customers who might otherwise skip reading your blog. This is because content marketing takes advantage of low- or no-cost tools, such as blogging, SEO, and social media.
They may not be ready to purchase, but they are eager to give things a try. Ebooks are great for increasing conversions and credibility. It can have a lot of impact when used to address a specific pain point expressed by a prospect. Think about them looking for a complete guide on social media marketing. The right image can work a charm on social media platforms , and a well-created infographic can generate a ton of likes and shares.